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Fred Bloom

CEO

 

With over two decades of experience as a successful entrepreneur focused on clean energy
experience — and over 35 years of business experience overall —
Fred Bloom is a titan in the green power space.
Among his accomplishments, he is known for building two enterprises from start-up to industry
prominence and then to a liquidity event, generating significant returns for investors.

Commonwealth: The Fastest-Growing Private Company, with a 2000% Growth Rate

Mr. Bloom founded Commonwealth Energy Corporation in California in 1997 on the eve of the
opening of the country’s first free market for retail electricity. While building Commonwealth, Mr.
Bloom’s involvement in the establishment of a retail market for green energy led to his
recognition of the tremendous growth potential for the renewable energy segment of the electric
power industry.
Commonwealth was the nation’s fastest growing private company at the time, rising from
revenues of $9 Million in 1998 to $185 Million in 2001 — a growth rate of more than 2000% in
three years. The company recorded a pre-tax profit of $81 Million during the period. By its fifth
year in business, Commonwealth reached over $450 Million in revenues. Industry giants Lee
Iacocca and Brad Gates were among its Directors.
During Mr. Bloom’s tenure, Commonwealth became the largest retail supplier of green power in
the nation. Early stage investors made as much as 16 times return on their investment.
GenSelf: Southern CA’s Largest Solar Electric Power System Retailer
In 2002, Mr. Bloom founded GenSelf Corporation and built the company into Southern
California’s largest Solar Electric Power System retailer.
Mr. Bloom directly oversaw the sale, systems integration, permitting, financing and construction
of more than 800 solar electric power plants — all still in operation today. Installations ranged
from standard rooftop systems to innovative ground-mounted power plants to custom-designed
solar carports. Notable customers included The City of Palm Desert, the Yorba Linda Public
Library and a Southern California theme park, for which his company built a solar carport.
GenSelf was sold to Mitsui & Co. in 2008. Today, it operates as a division of Mitsui under the
name SunWize Technologies. Early stage investors made returns in excess of 20 times their
investment.
An Impressively Diverse Career with Exceptional Bona Fides
Previously, Mr. Bloom served as President and CEO of Resource Energies Corporation, Inc., a
business development consultancy. He has also been the Vice President of Business
Development for Meridian Energy Group, Inc., where he established, built and supervised the
team responsible for successfully raising over $20 Million from accredited investors in advance
of Wall Street’s $850 Million project financing for the construction of the nation’s first high-
conversion oil refinery in 40 years.
Mr. Bloom’s many notable awards and honors include:
● California Entrepreneur of the Year 2000 nominee (nominated by Merrill Lynch)
● Feature profiles in Entrepreneur Magazine
● Named a Top CEO by San Diego Magazine
● Elected by his peers to the Board of the California Solar Energy Industries Association
He has served as:
● A Registered Principal with Kuhns Brothers Securities Corporation
● A Licensed NASD Broker/Dealer focusing on investment opportunities in the electric
power sector
● President of First Pacific Trading Group, a successful commodity futures brokerage
● A stockbroker with Bateman Eichler, Hill Richards
Among Mr. Bloom’s notable energy industry “firsts” are:
● Building the first profitable retail electricity marketer
● Founding and running the first company to offer consumers “green energy” for less than
dirty “brown” power sold by traditional utilities
● Founding and running the first start-up company to go public, when Commerce Energy
Group (Commonwealth’s holding company) listed its shares on the American Stock
Exchange in 2004
Bloom attended California State University, Long Beach and studied Business.

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